WWE hires new EVP of sales

Dec 14, 2011 - by Steve Gerweck

WWE announced today the hiring of Andrew Judelson as Executive Vice President of Sales & Partnership Marketing, starting January 2, 2012. Judelson, previously a senior executive from Sports Illustrated Group, the NHL and most recently U.S. Ski and Snowboard Association, will report to WWE Chief Marketing Officer, Michelle D. Wilson. In his new role, Judelson will be a key member of WWE’s senior management team and responsible for all sales and key marketing partnerships for the company including talent endorsement deals. “Andrew is an accomplished sales executive with broad revenue generation experience in the sports and media industries. He brings with him a wealth of knowledge and contacts, which will benefit WWE and serve him well in his new position,” said Wilson.

(thanks to Colin Vassallo)

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