Dixie Carter talks changing with the times, the economy, keeping up with WWE, more
Dec 4, 2011 - by Steve Gerweck
Dixie Carter was interview by Tennessean.com on a variety of topics. Here are a few exerts:
Changes with the times: We’re not just a wrestling company anymore. We do our own booking. We do our own promotion and public relations. We’re a licensing company. We have toys, Halloween costumes, trading cards. We make our own music. All of those things are sold and promoted around the world. But we still do more than 500 hours of television a year.
Q. How has TNA been able to keep up with WWE? I don’t care who you are, competition makes you better. There’s a reason there’s a Lowe’s across the street from every Home Depot and a CVS across the street from every Walgreens. I think we’ve made WWE better, just as they’ve improved us.
The economy: We went from double-digit growth for a couple years to single-digit growth. I call that a major victory. But the biggest challenge we had during the recession was so many of our partners were going out of business. Our TV partner in Africa went out of business. Our DVD partner in the United Kingdom went out of business. Our Australian DVD partner went out of business. Weeks after our video game publisher, Midway Games, put out our video game, they filed for bankruptcy. (The game still sold 1.5 million units.) After the recession, we just worked hard to plug all the holes fast.