WWE teams up wtih 7-Eleven for new promotion

Aug 1, 2011 - by Steve Gerweck

For the third straight year, WWE is teaming up with 7-Eleven to promote
WWE collectible Slurpee and Super Big Gulpcups and straws for the whole
month of August. 7-Eleven will offer the exclusive collectible cups and
straws highlighting John Cena, The Rock, The Miz, Steve Austin, Rey
Mysterio, Randy Orton, Shawn Michaels and Rowdy Roddy Piper. The cups
feature action shots of each Superstar and Legend from the WWE All Stars
video game. Also, those who purchase a Slurpee beverage and a TWIX candy bar
may enter to win an all-expenses-paid, VIP trip to WrestleMania XXVIII. To
register go to Slurpee.com and enter their Slurpee Nation reward points and
TWIX game codes. As part of the promotion, all 7,400 7-Eleven retail
locations in the U.S. and Canada will have a significant WWE presence as the
cross-promotional partnership begins today. It will be supported by TV ads
featuring WWE Superstar The Miz throughout WWE programming and at live
events, WWE social media properties and WWE Magazine.

(thanks to Colin Vassallo)

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