Report: “Fast Five” Packs Heat
May 1, 2011 - by staff
Weekend Report: ‘Fast Five’ Packs Heat
by Brandon Gray
May 1, 2011
Smoking Fast and Furious’s April opening record, Fast Five made off with an estimated $83.6 million at 3,644 locations over the weekend. The action sequel shot past Fast and Furious’s $71 million start for a new franchise high.
Fast Five more than doubled fellow Rio de Janeiro adventure, Rio ($39.2 million), to claim the biggest opening of 2011. It was also the third highest-grossing opening weekend outside of the summer or holiday seasons, behind Alice in Wonderland (2010)’s $40.8 million and The Passion of the Christ’s $83.8 million. If one counted Fast Five as the summer’s early start, as its marketing insisted, it would have ranked seventh among past summer beginnings (Spider-Man 3 holds that record with $151.1 million).
While Fast Five sizzled, the three other new nationwide releases fizzled. Prom drew a soft estimated $5 million at 2,730 locations. Hoodwinked Too! Hood vs. Evil mustered just around $4.1 million at 2,505 locations (77 percent of the gross was from 3D presentations as close to 1,900 locations), which was a fraction of the first Hoodwinked. Dylan Dog: Dead of Night was even worse, grossing a mere $885,000 estimate at 875 locations.
Most holdovers took a greater hit than they were used to, in part due to last weekend being Easter. Ranking second, Rio dropped 45 percent to an estimated $14.4 million, lifting its total to $103.6 million in 17 days. Tyler Perry’s Madea’s Big Happy Family fell 60 percent to an estimated $10.1 million for a $41.1 million tally in ten days. Water for Elephants retreated 46 percent to an estimated $9.1 million for a $32.3 million sum in ten days. Given its subject, Hop was the most susceptible to post-Easter disinterest, and it plummeted 79 percent to an estimated $2.6 million for a $105.3 million tally in 31 days.