WWE joins creative coalition for anti-bullying campaign

Apr 29, 2011 - by Steve Gerweck

WWE today announced it has teamed up with The Creative Coalition to launch
the ‘be a STAR,’ multi-platform, nationwide anti-bullying alliance, in
conjunction with the National Education Association Health Information
Network, GLAAD, True Educator Inc., Ad Council, Island Def Jam Music Group,
Close Up Foundation and others. “WWE is honored and thrilled to partner with
The Creative Coalition, the National Education Association Health
Information Network and our other partners, in an effort to change the way
people interact and treat others,” said Stephanie McMahon, Executive Vice
President, Creative Development and Operations, WWE. “Through the joint
efforts of the ‘be a STAR Alliance’ organizations, we hope to reach millions
encouraging them to stop bullying and ‘be a STAR.'” The mission of ‘be a
STAR’ – which stands for Show Tolerance And Respect – is to ensure a
positive and equitable social environment for everyone regardless of age,
race, religion or sexual orientation through grassroots efforts beginning
with education and awareness. “Every seven minutes a child is bullied. It’s
time to stop that clock. We’re proud to be an architect with WWE of ‘be a
STAR,'” said CEO of The Creative Coalition Robin Bronk.

(thanks to Colin Vassallo)

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