MTV’s US Hispanic Network adds TNA Impact in Spanish
Apr 6, 2011 - by Steve Gerweck
MTV’S US HISPANIC NETWORK ADDS WRESTLING TO ITS ACTION-SPORTS LINE-UP WITH THE PREMIER OF “TNA impact!” IN SPANISH ON
TR3S: MTV, MUSICA Y MAS
Announcers Hector Guerrero & Willie Urbina call play-by-play for Latino wrestling fans every Friday at 11:00pm (ET) starting April 8th
Miami, FL April 6th – Tr3s: MTV, Música y Más, the bilingual/bicultural network for the US Latino audience, announces the premier of Total Nonstop Action (TNA) Wrestling’s “TNA iMPACT!” in Spanish, as part of its ‘music and more’ strategy. TNA Wrestling is the world’s most innovative experience in professional wrestling, featuring superstars Hulk Hogan, Ric Flair and “The Icon” Sting, among others. The action-packed drama and athleticism of TNA Wrestling comes to the Tr3s Latino audience with commentary by ringside experts Hector Guerrero and Willie Urbina. “TNA iMPACT!” in Spanish premiers every Friday, starting April 8th at 11pm (ET) on Tr3s.
“The influence of Latino culture has been crucial to the development of professional wrestling over history. TNA is thrilled to bring ‘iMPACT!’ directly to the Latino audience on Tr3s,” said TNA Wrestling Chief Marketing Officer Al Ovadia.
“Our action-sports programming line-up continues to magnetize our Latino viewers, so we’re absolutely thrilled about delivering more fast-paced and engaging sports entertainment with the Spanish-language broadcast of ‘TNA iMPACT!’, ” said Charlie Singer, SVP of Content and Creative for Tr3s.
Hector Guerrero, a longtime professional wrestling veteran and member of the famous Guerrero wrestling family, has competed around the world for multiple promotions and has won many championships in singles and tag team wrestling. Guerrero will join Willie Urbina for ‘iMPACT!’s Spanish language broadcasts on Tr3s. In addition to calling both “TNA iMPACT!” and all TNA pay-per-views for Spanish language broadcasts, Urbina hosts TNA En Espanol on TNAwrestling.com.
TNA (Total Nonstop Action) “iMPACT!” features the biggest names in professional wrestling history as well as
the hottest superstars in wrestling today: Mr. Anderson, Rob Van Dam, Hernandez and the Mexican America faction, AJ Styles, Jeff Hardy and many more. TNA also features the high-flying X-Division – inspired by classic Lucha Libre wrestling – and the lovely and lethal ladies of the TNA Knockouts division.
TNA programming is seen in over 85 countries in 16 different languages, including the American English broadcast of TNA ‘iMPACT!’ every Thursday at 9 p.m. ET/PT on SPIKE. TNA Live! tours worldwide over 100 dates a year. TNA Entertainment, LLC is a privately held company headquartered in Nashville, Tenn. For more information, visit www.tnawrestling.com or search “TNA Wrestling En Español” on Facebook.
About Tr3s: MTV, Música y Más
Tr3s: MTV, Música y Más, owned and operated by MTV Networks Latin America, reaches 6.3 million Hispanic TV households (49% of US Hispanic Total TV HH) and 35 million total TV households. The network’s programming embraces the trilogy of cultures that represents Latino life – Latin American plus American equals US Latino – through original productions, key acquisitions, and content from MTV Networks’ portfolio of entertainment brands. Tr3s embraces the key lifestyle aspects of Latino identity — milestones, making it and music — as well as social responsibility through its initiative “Agentes de Cambio,” which tackles issues that affect Latinos today. The network also taps into the growing number of Latinos that are digitally connected through www.tr3s.com.