WWE hoping for a million PPV buys for Wrestlemania 27?
Apr 2, 2011 - by Steve Gerweck
Variety posted an article entitled “WWE aims to pin 1 million,” outlining WWE’s exceptions for pay-per-view buys for this year’s Wrestlemania:
WWE is aiming to hit the million mark for more than just bragging rights. WrestleMania is the company’s single biggest moneymaker each year. Last year’s PPV earned $19 million; ticket sales to the Phoenix show chalked up another $5.8 million. But that was down from previous years. In 2008, Orlando’s ‘Mania earned nearly $24 million from PPV buys and another $6 million in ticket sales.