WWE and THQ announce new marketing agreement
In a press release issued today, THQ and WWE announced a new marketing
agreement that will see WWE video games developed by THQ being integrated
into WWE live events, pay-per-views, TV sponsorships, magazine, online and
in WWE DVDs. In addition THQ will be also hosting interactive gaming kiosks
at 40 WWE live events starting effective immediately through April 16, 2011.
“This strategic marketing agreement reflects the benefits of working more
closely with WWE to maximize the interactive entertainment experience for
fans of this leading sports entertainment brand,” said THQ President and CEO
Brian Farrell. “We expect to increase awareness of our games through this
new integrated program. Beyond that, we are expanding our WWE video game
offerings with social applications and brand extensions to help WWE fans
enjoy different interactive experiences throughout the year.” THQ is also
producing social media, iPhone and iPad applications, console brand
extensions, and a powerful community site all built around the WWE brand.
(credit: Colin Vassallo)