Pro Wrestling Since 1997


Vince McMahon on lousy quarter for WWE, PPV buyrates decline

As noted in the WWE press release we ran earlier, WWE released its 2010 second quarter results today. The results were $106.8 million in revenue and $6.3 million in profits. This is a decline from last year’s second quarter which had $138.8 million in revenue and $19.9 million in profits. However, keep in mind Wrestlemania was in the second quarter last year and was used in the first quarter this year.

PPV numbers is where the company took the biggest hit showing a 19 percent decline domestically. Extreme Rules in April did 182,000 buys, down from 213,000 buys last year. Over The Limit in May did 197,000 buys, down from 228,000 buys last year. Fatal Four Way in June did 143,000 buys, down from 178,000 last year in the same month. That number would be one of the lowest buyrates in company history with the exception of the disaster known as the ECW December to Dismember back in 2006 (which did 90,000 buys with 55,000 coming domestically).

During the WWE conference call held earlier today, Vince McMahon described the scenario as WWE just having a very lousy quarter. He also blamed the retirements of Shawn Michaels and Batista, injuries to Triple H and The Undertaker and the Icelandic volcano as reasons for the company struggling over the last few months. McMahon did address a question about plans for an all WWE cable network saying they are going to cable systems with a presentation in January. He added they are making a pitch based on the Major League Baseball model and that they have already received strong reactions to the idea of a “WWE Network” within the cable industry.


Post Category: News


2 Responses

  1. wwe_metal_mom says:

    I think the best route to go is back to the four ppvs a year like they used to have: WM, Royal Rumble, Summer Slam and Survivor Series. Having ppvs every month is just too much and it doesn’t give enough time to build up good storylines. Unfortunatley, I think they are now stuck in that they expect this money from the ppvs and rely on it to pay for their expenses so taking away monthly money makers into quarterly ones will only hurt their tv production and the pay for the wreslters.

  2. reyo says:

    I think they should go back to brand hosted ppv’s. The problem I have with ordering a ppv every month is the fact that we get the same matches lately with different stipulations. I think if they did that it would give them a chance to work on developing the mid card talent. What I want from a ppv is entertainment all of the matches don’t have to be main event caliber matches.

    It just seems like we see the same guys every month headlining these ppv’s and some of the mid card matches often seemed like after thoughts tacked on just to fill time.

    I’ll be glad when this Orton/Christian feud is over. The guy that has been dubbed captain charisma seems a bit boring to me not taking away from his in ring talent but he bores me at times.



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